The Library
Every brief, in one place.
A growing database of growth playbooks - search, filter, and find the brief that will ignite growth at your company.
2 briefs
Duolingo
Retention · 9 min read
The streak system that turned language learning into a daily habit.
RetentionConsumer AppGamification
Retention PlaybookHabit Loop
Strava
Retention · 8 min read
The social feed that turned solo workouts into a public identity.
SocialConsumerIdentity
Retention PlaybookPublic Proof Loop