The Library

Every brief, in one place.

A growing database of growth playbooks - search, filter, and find the brief that will ignite growth at your company.

10 briefs
Duolingo logo
Duolingo
Retention · 9 min read

The streak system that turned language learning into a daily habit.

RetentionConsumer AppGamification
Retention Playbook
Linear logo
Linear
Brand · 9 min read

The opinionated tool that turned craft into a market position.

BrandPLGDesign
Brand Playbook
Canva logo
Canva
Growth · 11 min read

The template marketplace that turned design intent into distribution.

SEOTemplatesProduct-led Growth
Distribution Playbook
Strava logo
Strava
Retention · 8 min read

The social feed that turned solo workouts into a public identity.

SocialConsumerIdentity
Retention Playbook
Revolut logo
Revolut
Business Model · 10 min read

The super-app that used FX to break into consumer banking at zero CAC.

BundlingSuper-appFintech
Business Model Breakdown
Notion logo
Notion
Distribution · 12 min read

The workspace product that turned templates and identity into distribution.

ProductPLGCommunity
Community Playbook
Shopify logo
Shopify
Distribution · 12 min read

The platform that won by making other people's success their distribution.

B2BEcosystemMarketplace
Platform Playbook
Figma logo
Figma
Product · 11 min read

The multiplayer canvas that made design a team sport.

PLGCollaborationBrowser-native
Product Playbook
HubSpot logo
HubSpot
Marketing · 12 min read

The content engine that built a category and then sold the software for it.

SEOContentInbound
Marketing Playbook
Costco logo
Costco
Business Model · 10 min read

The retailer that sells memberships and uses products as the lure.

MembershipRetailPricing
Business Model Breakdown